I'm very sure that thousands of bloggers who blog on a regular basis are familiar with SEO (Search Engine Optimization) which is taunted as being one of the most critical aspects of successful blogging. Bloggers are probably just as familiar with the gurus out there whose personal businesses are designed to educate the public on the "how-to's", "wherefores" and "end results" of do-it-yourself marketing.
Whether we blog for profit in our private business, for pleasure, or as an employee of a company whose assignment is to post daily blogs about certain products, advances in the world of e-commerce, or keeping a column in a newspaper or online magazine; the hard fact is that these gurus proclaim that without a sterling way to promote your work, get it out there in cyberspace (which is the place to be nowadays since the days of hard copy articles are getting shorter) and draw in hundreds of readers a day you won't get the attention you deserve. No difference on how well written and knowledgeable your work is, or how extensive your subject matter is.
Have you ever came across a non-business blog; one written for entertainment or general information and gawked at the high number of visitor traffic that comes to the site? And...what is even more extraordinary is the keyword list. I have actually read blog posts randomly by bloggers I am not familiar with, on subjects that I have no knowledge of and been blown away at the fact that there are hundreds of visitors per day, and most of the posts had a maximum number of six keywords. Six single keywords that signaled the search engines to direct traffic to this site.
How did the blogger accomplish this? Is it really as simple as choosing the right tags? Or, are there factors hidden from the naked eye that deceive us into buying into the seeming simplicity of it all? Not every blogger will reveal their secrets to success. There are several ways that this high volume could have been generated. Let's take a closer look at some of them.
We shall see.
Whether we blog for profit in our private business, for pleasure, or as an employee of a company whose assignment is to post daily blogs about certain products, advances in the world of e-commerce, or keeping a column in a newspaper or online magazine; the hard fact is that these gurus proclaim that without a sterling way to promote your work, get it out there in cyberspace (which is the place to be nowadays since the days of hard copy articles are getting shorter) and draw in hundreds of readers a day you won't get the attention you deserve. No difference on how well written and knowledgeable your work is, or how extensive your subject matter is.
Have you ever came across a non-business blog; one written for entertainment or general information and gawked at the high number of visitor traffic that comes to the site? And...what is even more extraordinary is the keyword list. I have actually read blog posts randomly by bloggers I am not familiar with, on subjects that I have no knowledge of and been blown away at the fact that there are hundreds of visitors per day, and most of the posts had a maximum number of six keywords. Six single keywords that signaled the search engines to direct traffic to this site.
How did the blogger accomplish this? Is it really as simple as choosing the right tags? Or, are there factors hidden from the naked eye that deceive us into buying into the seeming simplicity of it all? Not every blogger will reveal their secrets to success. There are several ways that this high volume could have been generated. Let's take a closer look at some of them.
- Hiring the services of a professional marketer. They usually charge high fees by the hour, supposedly to get maximum exposure for your blog through the use of a multistage program they have designed. They tell you to post often (several times a week is great) and to attract readers by the use of giveaway incentives. You'll hear lots about inbound/outbound marketing, backlinks and the importance thereof. They also recommend conducting surveys and polls on your site, and to incorporate the use of keyword tools when writing your posts. Google offers up a free trial period of a keyword search site that is available for a limited time. It gives plenty of examples of keyword variety that is better suited for the search engines, and are most likely to turn up in a search.
- Professionally designed templates have "built-in optimizers" that are designed to give your blog higher SEO rankings. This means that you only get this benefit if you purchase a professional template. Don't expect such illustrious results from the freebies.
- Also, there are supposed to be "SEO Friendly" web images for purchase at different sites available on the internet. Like the templates, these images are designed to increase viewer traffic. What I found out was that I had to use a "plug-in" to use these images, and that WordPress says they don't allow plug-ins to be used on their sites.
- I've run across some websites that will sell links and provide traffic to your site for a fee.
- Lastly there's Google Analytic that help to boost site traffic if your blog is about your business. Lots of impressive report generators and terminology to learn about, but phenomenal results are hawked.
We shall see.
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